For masters starting their own electrical contracting firm, staying connected with all your contacts is crucial. Building and maintaining a solid network of past, present, and potential clients will help ensure a steady flow of projects and keep your business thriving.
The Value of Past Clients:
Don’t overlook past clients when seeking new projects. Satisfied previous clients are often your best source of referrals and repeat business. They can provide valuable word-of-mouth recommendations and might be interested in working with you again. Always ask for testimonials or references to bolster your reputation.
Impressing Current Clients:
Keeping your current clients happy is essential. Deliver exceptional work, communicate clearly, and meet deadlines. Professionalism and efficiency in your work will encourage current clients to become regular patrons and might even lead to additional project opportunities.
The Importance of a Strong Portfolio:
Regularly update your portfolio to showcase your best work. An up-to-date portfolio with clear contact information and examples of your expertise is a powerful tool for attracting new clients. Make sure your portfolio is easily accessible and highlighted in all your marketing materials.
Effective Email Marketing:
Email marketing is a powerful tool for staying in touch with past, current, and potential clients. Use services like AWeber or MailChimp to manage separate lists for each group. Send out monthly newsletters with valuable content and updates on new services. For past and current clients, include special offers or discounts. For new prospects, offer free resources related to your niche to demonstrate your expertise.
By effectively managing and nurturing these relationships, you can increase your business opportunities with less effort and build a thriving contracting firm.
